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From virtual reality to new marketing realities

min read

It has almost been superfluous to say that the pace with which technology advances almost surprised the brands and consumers. We admit that we live in the Digital Age, that information flows in real time or that we have in our pocket everything we need to be almost 24 of 24 hours connected to the world, but we are constantly asking what will be the next step. The answer is already under our eyes: virtual reality.

Some numbers…

By 2020, the economic impact of virtual and augmented reality is estimated to reach $ 29.5 billion. According to a research made by Greenlight Insights, 62% of consumers say they feel more involved in a brand story that sponsors a VR experience and 71% of the consumers believe that a brand is innovative if it uses virtual reality. Also, market research shows that by 2020, the number of VR sold hands is estimated to reach 82 million, or an increase of ... (no, not a fake news) 1507% versus 2017.

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With one eye to 2018

Video content is cool, but ... you know what's even cooler? Content of AR (Augmented Reality) or VR (Virtual Reality). The reason is quite simple: the whole paradigm is changing, and the consumer, from a simple spectator or interlocutor, becomes himself a part of the story. He can touch the product, he can see the frame on which the "story" binary language is written. Not only does he or she interact with this environment, but he or she also feels an integral part of the fabric of this new way of doing marketing. And I was telling you from our own experience: you only need a good idea and a client willing to try something new.

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Not just content, but the experience itself

In fact, this is the secret: brands go from the point where they deliver content and they begin to create complete, immersive experiences for consumers. Logically, not everyone will adopt this trend, and not all consumers will react positively. Virtual Reality has this advantage and, at the same time, the disadvantage of translating you quite suddenly into ... another reality. It is said that the sensation is similar to that of a dream, and contact with what is palpably becomes more difficult. That is why there are cases when the VR is not the taste of everyone, and somewhere it's normal. Not all consumers prefer such an approach, just like not all brands come to discover the benefits of the VR because there is a resistance to what's new. In other words, in marketing, as in everyday life, those who will dare to take the first step will win.

Article written by:

Adrian Sandu

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