Asirom is a well known Romanian insurance brand. Being in the business for more than 20 years, Asirom capitalized with brand recognition but in the mind of the consumer was perceived somehow oldish and not very up to date. A new and upgraded visual guideline along with a rebranding process offered us the opportunity to enter a pitch for brand repositioning. It was a double team venture: Digital Distrikt & Digitalee joining forces to conquer new creative heights. We had a clear strategy and some useful insights from the client, but enough to enter the creative room in order to find the right messaging announcing this repositioning. It was a fierce competition but we prevailed. Our creative approach was to transform a simple insurance paper into a whirlpool of feelings because we wanted to tell at first hand that, from now on, Asirom was in the business of insurance for not only objects but emotions. So with a clear creative work-frame, we continued to disseminate the new message and line of communication in all the social media relevant channels.