We want our audience to be part of the journey, not only to read some flyers about a product or treatment. This was the case for a cancer treatment that had as a brand an interesting payoff: “I don't want a fairytale, I need everything you`ve got”. With that in mind, we came up with a whole virtual reality labirynt where the user could discover three different environments (a gothic castle, a Mayan temple and a dungeon) and interact with objects in order to find the secret laboratory with scientific data. The level of details and the scale of those buildings, the feeling of exploration and wonder transformed the user into a character of that story. It was a complex project with sustained effort but the results spoke for themselves. Not only the idea, but especially the execution was exactly what we hoped for.