We know from experience that the pharma industry is competitive to say the least. Same thing goes for their guests. That's why, a couple of years ago, we proposed a fun and interactive approach to highlight the benefits of a medical tratament. In order to give the audience a much needed break from the scientific panels, we took them on a short break for some infotainment. The teams of doctors and medical specialists competed to answer correctly with 2 different digital applications. Something like “who wants to be a millionaire” but without the cash involved :) just scientific knowledge. With those intuitive digital applications we provided a much needed break from the scientific agenda without taking the guest in a different direction.